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Let me give you a “behind-the-scenes” look at how a story can wind its way through the media ecosystem. In June 2023, in the early days of this Substack, I wrote a brief post.
Women are more religious than men, right?
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If you walked into my church last weekend, you would be struck by several things. The first is how few people are in the pews each Sunday. We are lucky to get to double digits many weeks. The second is how few men there are among the faithful. An average Sunday may have eight women and four men. There have been weeks where there are two men.
At that point in my Substack’s life, it did pretty well. It received a bit over 7,000 views—3.5 times the number of subscribers I had—and generated a nice bit of revenue. But it di…